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Tweens: A Billion-Dollar Market

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Old 12-15-04, 11:04 PM
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Default Tweens: A Billion-Dollar Market

http://www.cbsnews.com/stories/2004/...in660978.shtml

"One of the last places where you are going to cut back is spending on your child, and marketers know that. And they're honing in on that soft spot," says Groppe. "And they know that you will cut back on food for yourself, before you will cut back on buying something for your child, if she can throw enough of a tantrum."

Materialism at it's finest.
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Old 12-15-04, 11:45 PM
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I'm not one of the guilty.
My children won't be pulling my strings. I'm a parent first.
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Old 12-17-04, 12:21 PM
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I aim to teach my daughter about the evils of marketing as soon as she's old enough to understand, until then she's not watching TV with ads. I hope it never comes to tantrums but if it does, I think I can weather them, particularly because I don't expect to ever be rich enough to give her every little thing she asks for. Cut back on food before denying my "princess"? (I HATE that word) Dream on marketing types, dream on!
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Old 12-17-04, 12:28 PM
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I already see this with Brent at school and he's not even 3 yet! They are all wearing the school jackets that cost $30 each and each child "needs" one. Brent wanted the light up shoes this past summer when his cousin had them and basically refused to wear his old shoes.

I saw this on TV last night and it really didn't surprise me. I remember growing up I was the same way and although I was not given everything I wanted my parents didn't want me to be treated or feel different than my peers so I got a lot of things I really didn't have to have.

I'll do the same with my kids probably as long as I can afford to do it. Just a fact of life.
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Old 12-17-04, 05:12 PM
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My parents has to work hard to meet the bills and feed and clothe three kids so we got nothing trendy and very rarely anything new. I was 19 before I got a new bike and I paid for it myself! I remember being envious of the spoilt little girl in class when I was 5 but after that I don't think it bothered me much.
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