I realize the whole couponing thing is really big right now and bound to get bigger. But what i have found a most of the time is that the coupons i have found are for items that i dont normally buy. Just because its higher in price. So it really comes down to the fact- are you buying it because you usually do or are you buying it just because you have a coupon. Also, most items such as canned soup and veggies along with certain boxed items ARE all packaged in the same plant, for both the brand name and generic. Most things out there you can't tell any difference between the two except for boxed mac and cheese and pre-made cookie dough. Those two if
you are going to buy it you may as well buy the good stuff. Other than that the way i have found we save the most money is buy buying non perishable stuff at Aldi or Save-a-lot, for example : cereal, pasta, koolaid mixes, chips (mostly just tortilla chips those alone cost minimum of 2.50-3.50 in the regular grocery store, at aldi 1.39), canned veggies and the soup bases that i use the most in things, cream of mushroom and chicken, tomato etc. you can get a flat of 12 for less than $8. Their frozen stuff is pretty good as well, turkey for 99 a lb year round, get the biggest one you can find since all turkeys have the same amount of bone mass if
it weighs more you are getting more meat and a better deal in the long run. they also carry ground turkey for 1.39 a lb its frozen and if
you get it in the regular store frozen that also can run 2 or 3 bucks, or more if
you get it fresh. I try to time it so that i stock up on that type of stuff when i get my taxes back. That way when i dont have time to buy fresh veggies, we still have some in the house. I have a huge chest freezer and keep tabs on the meat sales in the area, or just find out when they mark the meat down during the week, buy a bunch, cook some and freeze the rest. As long as you dont leave it in the original packaging it lasts quite a while. When easter and thanksgiving come around, grab an extra turkey and ham. Sometimes the hardest part of all is planning meals since there are times there is so much in the house but none of it is what you want to eat. Keep a recipe box of your fav. recipes and try to get the most out of the stuff you cook, find casseroles to reuse leftovers or just start making your own recipes. its always handy to keep a couple of boxed dinners etc on hand that you can just add meat etc. to when you dont really feel like doing a whole lot. good luck!!